Connecting Commerce with Community
9 Jul 2024Highland Park Chamber of Commerce (Chamber) and Highland Park Community Foundation (HPCF) are excited to announce their new strategic alliance and creation of a new initiative that will benefit local businesses and our community!
The Chamber is known for its dedication to economic development and business advocacy. The HPCF is known for its longstanding commitment to addressing unmet needs and expanding opportunities for all Highland Park and Highwood residents. Bringing their extensive networks and resources to the table, the Chamber and the HPCF have joined forces to create Connecting Commerce with Community, a collaborative effort that will provide valuable resources for businesses and help our community.
“Partnering with HPCF allows us to expand our impact beyond the business community and address broader social issues that affect us all,” said Chamber President & CEO, Lori Rubin Dekalo. “Together, we can create a more vibrant and inclusive community.”
“This partnership will enhance our efforts to address the many real needs in our community,” added Terri Olian, Executive Director of the HPCF. “By increasing our base of support, we will be able to provide greater assistance where it’s needed most. We will also be helping our local businesses through ongoing promotions that are integral to all of our sponsorship programs.”
The Need
Highland Park is often described as an affluent North Shore suburb. While there are many in the community of significant means, there are also residents who face daily challenges. These run the gamut from food and housing insecurity, lack of access to quality childcare services, mental health issues, seniors needing help with daily routines and transportation, and more.
Significant Ancillary Benefits to Participating Businesses
- Brand Reputation: Corporate philanthropy enhances a company’s reputation. It shows the business cares about more than just profits; it also cares about the well-being of the community.
- Customer Loyalty: Customers appreciate businesses that give back to the community. They are more likely to remain loyal to a brand that shows commitment to local causes.
- Employee Engagement and Satisfaction: Employees feel proud to work for a company that is actively involved in making a positive impact in the community, boosting morale and employee satisfaction.
- Talent Attraction: Companies that are socially responsible and community-oriented are often more attractive to job seekers. Potential employees are drawn to organizations that prioritize giving back.
- Strengthening the Local Economy: Investing in the community contributes to its economic growth. This creates a ripple effect, benefiting other local businesses and residents.
- Enhanced Visibility and Growth: Participation in the program will enhance a business’s visibility and provide access to valuable resources that will help it grow and thrive.
Through this exciting program, local businesses will help nurture children, strengthen families, assist older adults, support individuals with disabilities, develop leadership skills and academic confidence in teens, enhance artistic experiences, and more. To learn more, contact Steve Schapiro, HPCF’s Director of Philanthropy, at steve@hpcfil.org or 847-804-7127, or Lori Dekalo, President & CEO at Lori@chamberhp.com or 847-432-0284. We look forward to making a lasting positive impact in our community through this groundbreaking partnership!